The 'Consumer Protection (E-Commerce Amendment) Rules, 2026' framed by the Center to increase transparency in online purchases will come into force from January next year. Changing search results or intentionally influencing rankings to mislead customers is no longer permitted. Every e-commerce company has to conduct an annual self-audit and present a compliance certificate to prevent 'dark patterns' digital tricks that lead to forced purchases. Also, the details of the country of origin should be clearly disclosed on goods coming from abroad.
For more information on this article please read page number 7 dated on 13-10-2026 in Abhudayam E-paper.
